Social Media for SMEs

In by Marianna Kisandraki

Portobello Business Centre is delighted to offer a course designed to build confidence in using social media to benefit businesses and provide an understanding of the opportunities social media can provide for lead generation, customer communications, and reputation enhancement.

Do you want to learn how to use social media platforms to boost your brand and drive sales?

Then our Social Media for SMEs course is just what you need!

Our expert instructors have years of experience in social media marketing and have helped countless SMEs grow their businesses.

Whether you’re a complete beginner or have some experience with social media marketing, this course is designed to help you take your skills to the next level.

So if you want to learn how to use social media to grow your SME, register now!

This new training programme is funded by RBKC’s Adult Learning Service (ALS) from the GLA Adult Education Budget.

The course I attended (February) was utterly brilliant! I learned heaps. The presenters were superb And the whole process has inspired me to to get back in the saddle! Thank you so much.

Where: Online via Zoom
When:  February and May
What: We will cover the following main topics

  • what social media channels are right for my business?
  • what should I talk about on social media?
  • how do Facebook and Instagram ads and reels work?
  • how to use LinkedIn for lead generation?

This course is open to RBKC residents only!

Limited spaces are available for residents of surrounding boroughs.

The course will be delivered via zoom over 2 days with a total of 11 hours.

Attendance at the entire course is mandatory.

May 2023: Agenda and Topics

When: On Tuesday 2nd from 10 am – 4 pm and on Wednesday 3rd May from 9.30 am – 2.30 pm.

Tuesday 2nd May

10:00 am – 11.30 am: R. A. Williams – Business Coach

  • Setting goals for the course
  • Setting clear objectives for your business

11.35 am – 12.30 pm & 1.00 pm – 2.00 pm: Emma Pearce – Marketing Consultant

What social media channels are right for my business? – 2 hours

  • What are my options? Which is appropriate? 
  • What do they look like? What is their main functionality? 
  • What analytics / measurement / insights do they offer? 

2.00 pm – 4.00 pm: Emma Pearce – Marketing Consultant

What should I talk about on Social Media?

  • Ideas for content and demystifying hashtags 
  • Best practice for creating engaging content 
  • Top tips and free tools for creating images and video 

Wednesday 3rd May

9.30 pm – 11.30 am: Emma Pearce – Marketing Consultant

How do Facebook and Instagram ads and reels work – and why should they be part of your marketing mix?  

  • Types of ads and how they work for product and service businesses 
  • How much they cost with case study examples and results 
  • How Facebook ads and reels fit with your other marketing activities 

11.35 am – 1.30 pm: David Taylor – Digital Business Advisor

Build your online personal profile on LinkedIn

1.35 pm – 2.30 pm: R. A. Williams – Business Coach

Evaluating your learning and goals, next steps, and networking

Each session will be recorded in order for all attendees to have the opportunity to watch it again later, except for the first and the last session with R. A. Williams. These two sessions will be delivered as ‘Zoom meetings’ and will provide learners with the chance to switch their video on to encourage interaction.

In addition, all participants will be entitled to one-to-one support with an expert of their choice, only after full participation in the entire course.

If you are interested in registering, please contact our Marketing Manager Lailah at or call us on 020 7460 5050.


Registration via the RBKC enrolment form and proof of eligibility are mandatory.


Attendance is FREE – this course is fully-funded by RBKC’s Adult Learning Service (ALS) from GLA Adult Education Budget at £250 per person. All registrants are encouraged to make a contribution of £10 (or £5 if claiming any form of benefits) to secure their place on the course and to help PBC run more courses in the future. Please click the Donation button below:


If you would like to register for this training course, please send an email to PBC Marketing & Communications Manager at

If you need additional information about the course, require assistance completing the form, or require assistance with the Zoom Platform, please reach out to us at or 020 7460 5050.

You will receive a reply with the enrolment form and with advice on how to fill it in.

Please note that each learner will need to provide proof of eligibility for this course and to
sign the enrolment form.
Once you have submitted your completed form and proof of eligibility, the PBC team will send you an
email confirmation of your place on the course and all the details on how to join the webinars.

Please note that learners are required to attend the entire 2-day course to make the most of
the course. You will also be provided with a Learner Handbook before the start of the course.