Rocket Launch Your Business Project – Round 2

In by gina@pbc.co.uk

February 2021

This February course is open to existing businesses only.

Tuesday 16th February 2021

9:30am – 10am : Get-to-know-each-other meeting (for attendees)

10am – 12pm: Work out your goals – R.A Williams

·         What do you want to achieve?

·         What do you need to do to achieve your goals?

·         What is your strategy – is it idiot-proof ?

·         What would it look like if your goals fit in with your customers’ goals?

Wednesday 17th February 2021

   10am – 12pm: Managing resistance to change – R.A Williams

·         What is stopping you from achieving your goals? 

·         Tips to change your mindset and enjoy the possibilities and potential of working in a disruptive market place

  2pm – 4pm: Financial Management – Elsa Caleb

·         Budgeting & financial management

·         Exploring the grants and loans available for business expansion (Guest speaker?)

Thursday 18th February 2021

10am – 12pm: Working in a disruptive market place – Carole Pyke

·         Research – new competitors in the market place, gaps in the market

·         Changes in customers’ buying patterns, needs, wants

·         Recognising your own and your business’s strengths, weakness, opportunities, and threats

2pm – 4pm: Benefits of collaborative working Carole Pyke

·         Suppliers

·         Customers

·         Partners

·         Competitors

Tuesday 23rd February 2021

10am – 12pm: Refresh and energise your communication, imagery and visuals – Jilly Clark

·         Review your imagery and communication style; does it still connect with your customers?

·         Pros and cons of new ways of communicating with your customers, online and offline

2pm – 4pm: Digital media strategy David Taylor

·         Shift to digital media, changing consumer preferences, disruption caused in the industry due to technical advancement, rising incomes, the millennial generation’s need for instant gratification, worldwide exposure / demand call for not just a marketing strategy, but a digital strategy

Wednesday 24th February 2021

10am – 12pm: SEO – Mike Loomey

·         Tips to make your website rank on the first page of Google (Search Engine Optimisation)

2pm – 4pm: Improve your website – Emma Pearce

·         Tips on customer journey, CTA, content (including landing pages as part of a digital marketing campaign)

·         An introduction to Google Analytics and the key information you should review for your website

·         Google My Business – what is it, why is it important for SEO, and how do I set it up for my business?

Thursday 25th February 2021

10am – 12pm: Free online tools  to promote your business – Emma Pearce

·         Mailchimp for email marketing

·         Video editing apps for social posts

·         Eventbrite for events

·         Canva for super simple graphic design

12pm – 12:30pm: Networking & feedback meeting

To register, please complete the online registration form by clicking the button below:

Due to demand, places will be offered on a strict first-come, first-served basis. Whilst we do our best to accommodate all interested residents, a response from you does not guarantee that a place is confirmed.