Rocket Launch Your Business Project (2) – January

January 2021

Rocket Launch Your Business Project RBKC
The Rocket Launch Your Business Project – Round 2 is part of the Community Leadership Programme funded by RBKC.

Participants have to fulfil the requirements below:

  1. RBKC residents who have recently started or are yet to start up their own business or Community Interest Company (CIC)*
  2. They were not part of the Rocket Launch Your Business Project in 2019.

*We may accept up to 5 existing businesses each time based on their current situation on how they need to develop and improve. Businesses will need to complete a form before being accepted by our Team.

PBC will organise 5 courses between June 2020 and March 2021 that RBKC residents can register for and attend in full. Participants will be able to improve their business, presentation, digital, and financial skills, as well as build their confidence to be ready to start their own business. Experienced lecturers / professionals will cover a range of topics, including how to create a website, social media marketing, branding, and pricing.

Each participant will also be able to access one-to-one online appointments with a qualified business advisor to further develop their idea, as well as attend Q&A sessions. More information on our business advisors and their expertise available at the bottom of the page.

Tuesday 19th January

  • 9:30 am – 10:00am: Get-to-know-each-other meeting (1/2 hour)
  • 10:00am – 12:00pm: Create your own effective brand story about your business. Tips for your brand story and crisis management (Carole Pyke)

Wednesday 20th January

  • 10:00am – 12:00pm: What is branding and how to choose the best for your business (logo, tagline, colours) (Carole Pyke)
  • 2:00pm – 3:00pm How to cost and price your service or product, understand cashflow (Maria Stammers)
  • 3:00pm – 4:00pm: Payment systems & the most popular online payment platforms (Zeeshan Masood)

Thursday 21st January

  • 10:00am – 12:00pm: Ways to make your business visible and get potential clients (this could include free online tools like Mailchimp, Eventbrite, Google My Business, Survey Monkey) (Julian Holden)
  • 2:00pm – 4:00pm: The power of social media and which is the best channel for your type of business (Julian Holden)

Tuesday 26th January

  • 10:00am – 12:00pm: How to create an effective presentation – presenting your business idea to potential sponsors or investors (Carole Pyke)
  • 2:00pm – 4:00pm: Tips to make your website rank on the first page of Google (SEO) (Mike Loomey)

Wednesday 27th January

  • 10:00am – 12:00pm: How to create a WordPress website and link it with your social media channels (Julian Holden)
  • 2:00pm – 4:00pm: How to create a WordPress website and link it with your social media channels (Julian Holden)

Thursday 28th January

  • 10:00am – 12:00pm: How to create a WordPress website and link it with your social media channels (Julian Holden)
  • 12:00pm – 12:30pm: Networking meeting (½ hour)

PLEASE NOTE: The course will be delivered online via ZOOM (2-hour sessions, 6 mornings and afternoons over 2 weeks) with a short break every 50 minutes.  The majority of sessions will be delivered as ‘webinars’ which means neither your image nor your name will be visible to other attendees; this will enable us to record the sessions, so if you miss one you can catch-up at a more convenient time (using a link that we will forward to you via email). 

To join the course you will need access to the Internet, a tablet, computer, or a smartphone. You will get a chance to meet other participants at our ‘get-to-know-each-other’ networking sessions, please note these will not be recorded.  If you are new to using ZOOM and want some support, please let us know and we will arrange a session to help you navigate the platform.

If you would like to discuss the programme before you register, please contact Marianna at marianna@pbc.co.uk.

To register please complete the online registration form by clicking the button below:

Due to demand, places will be offered on a strictly first-come first-served basis. Whilst we do our best to accommodate all interested residents, a response from you does not guarantee that a place is confirmed.

Our Business Advisors are just a phone call away:

Elsa Caleb: launching and running a business can be a daunting prospect, but she is here to offer guidance and valuable advice. As a business strategist with over 20 years of experience, Elsa assisted scores of entrepreneurs and start-ups with how to gain market traction, find funding, and expand growth possibilities. And she can do the same for you! With a solid background as a Small Business Advisor to the Government, Elsa is a results-driven, dynamic, and resourceful professional with the expertise and a proven track record of helping business owners to reach new heights. Based on your unique needs and stage of the business cycle, she can help find bespoke solutions with in-depth analysis, securing grants, loans, sponsorship, marketing, forecasting as well as a business viability assessment. As an entrepreneur herself, she knows the uphill struggles and setbacks that many find deterring, but she aims to provide workable solutions to move past challenges. Through due diligence and incorporating sound strategies, Elsa has enabled businesses to exceed their projected sales forecast regularly and to maintain sustainability. LinkedIn profile.

Laurie Bernard: a business growth specialist, Laurie has been working with Portobello Business Centre for over 20 years delivering business training, consultancy, advice, and mentoring. He specialises in marketing and general common-sense business advice and has been described as dynamic, motivational, inspirational, and knowledgeable. Read more here or visit his LinkedIn profile.

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Hourly Schedule

Tuesday 19th January 2021

10:00am - 12:00pm
Speakers:
Carole Pyke

Wednesday 20th January 2021

10:00am - 12:00pm
Speakers:
Carole Pyke
2:00pm - 3:00pm
Speakers:
Maria Stammers
3:00pm - 4:00pm
Speakers:
Zeeshan Masood

Thursday 21st January 2021

10:00am - 12:00pm
Speakers:
Julian Holden
2:00pm - 4:00pm
Speakers:
Julian Holden

Tuesday 26th January 2021

10:00am - 12:00pm
Speakers:
Carole Pyke
2:00pm - 4:00pm
Speakers:
Mike Loomey

Wednesday 27th January 2021

10:00am - 12:00pm
Speakers:
Julian Holden
2:00pm - 4:00pm
Speakers:
Julian Holden

Thursday 28th January 2021

10:00am - 12:00pm
Speakers:
Julian Holden
Carole Pyke
Carole Pyke
The Personal Brand Storyteller / PBC Board Member
Carole lives at the intersection of hugs (hug is an acronym for hearing, understanding, giving back value), words and storytelling. Otherwise known as The Personal Brand Storyteller, Carole is an idea catalyst and marketing strategist with 20+ years in marketing and event management and holds two degrees in marketing. She is an accomplished workshop facilitator and has been a senior lecturer at Southbank University on the Chartered Institute of Marketingʼs eMarketing Course. Carole is also an inspirational speaker, certified laughter leader and author. She is on a mission, to see people connect more powerfully with their awesomeness so they unlock the value of their personal brands, create greater impact, have more influence and generate more income. Carole firmly believes that it only takes a SPARK Story, Passion, Authenticity, Relevance, Know how - to set your personal brand on fire and is always looking for ways to help individuals and businesses find their spark. Her approach is simple, straightforward and solution-focused. Combining enthusiasm with creativity and intuition, she has the unique ability to put people at ease and to inspire and empower them to overcome their obstacles and challenges to achieve greater success. Famous for hugging Nelson Mandela, people who connect with her are inspired by her words and profound insight and cannot help being motivated to “raise ther bar”, take control of their lives, and achieve new levels of performance and success.
Maria Stammers
Maria Stammers
Senior Business Advisor at PBC
Maria Stammers is the Senior Business Advisor at Portobello Business Centre, an award winning Enterprise Centre. Maria is a seasoned Business Advisor and Consultant with over 20 years’ experience of working with pre-start and existing businesses. She has helped over 4,000 businesses and has gained hands on knowledge of their challenges and how to resolve them. She takes an holistic approach to her work and is skilled in all areas of business to include financial, operational, marketing with a speciality in the creative industries. She was the London representative for Shell Live Wire, whilst in the post she mentored the winners of the London SLW for 5 years in a row. She developed and ran the first pilot project in the UK for DWP, designed specifically to support single parents who wanted to start their own business. She has been a board member of the IBA, Hackney Chamber of Commerce, Wandsworth Youth Enterprise Centre and has personally been responsible raising and running projects to the value of £400,000. Maria believes one should always have a dream to follow but advises “You should DREAM WITH YOUR EYES WIDE OPEN”
Zeeshan Masood
Zeeshan Masood
Julian Holden
Julian Holden
Digital Marketing Specialist, WordPress Website Expert
Mike Loomey
Mike Loomey
When I was made redundant from an "Accounts Office Manager" position in 1986, I vowed never to let that happen again and became self-employed. I teamed up with a friend, Graham Reece to run Stargazer Discos, a fledgling entertainment agency . Within a matter of months, using my managerial and promotional skills, the company had expanded from just one DJ on its "books" (Graham) to around 30. Shortly afterwards, Graham died unexpectedly, leaving me to run the company on my own. Most of our work came from recommendations but we attracted a huge quantity of enquiries from carefully worded, strategically placed ads in Yellow Pages. Eventually however Yellow Pages dominance of the advertising industry faded, to be replaced by the internet. Starting in around 2008, I became passionately interested in the process of on-line marketing or S.E.O. (Search Engine Optimisation). I took course after course and devoured any books and info I could find about the process. Having successfully applied various SEO strategies to my own very basic website, I took my digital skills to the next level by learning HTML, CSS, Dreamweaver and Photoshop.. Many friends and former DJ employees, were impressed with my designs and my ability to get high search engine ranking positions on Google. Several contracted me to design and optimise sites for them. This lead to more offers of work and 3 in 1 Web Design was born.

Date

Jan 19 - 28 2021

Cost

Free - Funded by RBKC

Location

Zoom Webinars/Meetings
Portobello Business Centre

Organizer

Portobello Business Centre
Website
http://pbc.co.uk