Introduction to Luxury and High-end marketing with Johanna Garcia, Branding Strategist

Ever dreamed of developing a luxury or high-end brand? Attending this webinar will help you develop a better understanding of this sector so you will feel confident to enter this exclusive world…it is possible, register now.

Credit: Luxury Columnist (Pinterest) Cartier, Bond Street

When: on Tuesday 27 June 2023, 11am – 12.30pm. This webinar is open to any entrepreneurs who need a better understanding of this sector.

We will cover the following topics:

  • What is luxury marketing and why was it created?
  • The main differences between high-end marketing and luxury marketing, using the marketing mix :
    • Products 
    • Price 
    • Place
    • Communication
  • For entrepreneurs : which positioning to choose for your brand (high end or luxury ?)

At the end of the webinar you will be able to:

  • Differentiate a luxury brand positioning from a high-end positioning 
  • Know and understand the differences between consumer marketing, luxury and high-end marketing  in terms of price, product, distribution and communication 
  • Know how to differentiate the different types of ranges 
  • Know how to carry out a competitive mapping


This is a FREE webinar.

If you want to donate a small amount to PBC supporting our cause “Organising Free Training Courses For Small Businesses”, please click the Donation Button below:

The webinar will be delivered online, via Zoom.

To register please complete the online registration form by clicking the button below:

Once you submit your form, the PBC team will send you all the details on how to join the webinar.

About Johanna Garcia:

Currently a freelance brand strategist specialized in luxury marketing with my company MOOD TO BUSINESS, I help companies strengthen their high-end positioning through marketing and I also support project leaders by creating the strategy for their future high-end brand.

After my master’s degree in luxury marketing in 2015 from a Parisian business school, I worked for several years in the luxury sector, especially in fashion and beauty for Lancôme, YSL, Dior and Galeries Lafayette for example. Today I wish with my company, to share my knowledge and to make knowledge related to luxury more accessible.

Social Medias :

Instagram : moodtobusiness

Youtube : moodtobusiness

LinkedIn :

Website :

The event is finished.


Jun 27 2023


11:00 am - 12:30 pm


Zoom Webinars/Meetings
Portobello Business Centre


Portobello Business Centre