Content Marketing (e-business)

To establish a strong online presence, the creation of search engine optimised content is crucial. In this webinar, you will learn best practice techniques for writing online content and producing videos, to help your business come up faster in searches.

What you will learn:

• Understanding the nature of online content
• Using keyword tools to analyse online search behaviour; Identifying the best keywords for your industry; Evaluating keyword competition
• Writing keyword optimised content; Balancing SEO with quality content
• Understanding Google’s content algorithms
• Planning and shooting video content; Software recommendations for video recording; Video editing software recommendations
• Tracking your search ranking performance

When: 17th April 2024 10.30am – 12.30pm

Tickets: FREE

Eligibility:
To register your interest and attend this webinar for FREE, as well as gain exclusive access to our free LONDON E-business Support Programme*, you will need to be running a business which:​

• has been registered for over 1 month (either with HMRC or Companies House)
• is located in one of the following London boroughs: Kensington & Chelsea, Westminster, Hammersmith & Fulham or Wandsworth
• has fewer than 251 employees
  

*Please note that all attendee’s must meet our criteria to access this programme and complete our full registration. We cannot guarantee your attendance without this.