MyLifeMix – Free Business Start-Up Course for Women

MyLifeMix – Free Business Start-Up Course for Women

Hurry to book your place for the next MyLifeMix programme before we sell out again!

Opportunities for creative, enterprising women interested in exploring self-employment

Creative and enterprising women who are interested in finding out what’s involved in running their own business have an upcoming opportunity to take their ideas seriously.

Designed specifically for women with caring responsibilities, a comprehensive business start-up course (see dates and details below) on offer*.

This course for budding women entrepreneurs of any age deliver not just business skills, but structured support with the process of thinking through the complex issues around balancing other responsibilities and running a business.

The course run during school hours, during term time only, to enable women with children to drop them and collect them from school. In addition to providing a sound grasp of basic disciplines such as marketing and finance, the course:

  • boosts confidence
  • supports each woman to define success on her own terms
  • enables her to see her life as a whole
  • builds a business that has each woman’s own unique priorities embedded in her foundation as she moves forward.

*This course is fully funded. However, a £80 refundable deposit needed to secure your place. Please contact Portobello Business Centre to find out more and reserve one of the fully funded places.

Each participant will have both her dreams and her practical reality taken seriously. For women who have an idea for a business, but aren’t sure if they have the right skills, wonder how self-employment could fit with their already busy lives, either the one day introductory course or the full length comprehensive course are opportunities to explore and risk assess the whole picture.

This is an opportunity to explore what’s involved and see for yourself just how easy it can be to set up and run your own business. So, if you have a business idea, a hobby you’d like to make money from, or are simply wondering if you’ve got what it takes, then this course is for you. In the company of like-minded women you will have a lot of fun and explore topics that include:

  • What is an Entrepreneur?
  • Why choose self-employment?
  • What are the skills and qualities of an entrepreneur?
  • Work-Life-Balance and your vision of your future.
  • Business Plans. What are they and who are they for?
  • You as your best marketing resource.
  • Managing paperwork and your finances.

The comprehensive course will begin on:

Tuesday 30th April 2019

It runs one-day-a-week (Tuesdays) over a 9-week period. There is no session in half term week, 27th – 31st May 2019.

PLACE: Canalside House, 383 Ladbroke Grove, London, W10 5AA

COST: This course is provided without charge for women with caring responsibilities who have not yet started a small business nor registered as self-employed. An £80 refundable deposit secures your place on the comprehensive course.

Refunds will be made after attendance and completion of the whole course along with completed paperwork and/or a statement of circumstance.

Due to high demand, places will be offered on a strictly first come, first served basis. PAYMENT SECURES YOUR PLACE.

Paddington Rotary in partnership with the Award Winning Portobello Business Centre and the business advisor Elsa Caleb have great pleasure in bringing you a programme that will take you from having the seed of a business idea through to getting your business off the ground and up and running.


Week 1 – The Basics for Starting Your Business

30th April 2019

Elsa Caleb

  • Personal journal
  • Reflect on the reasons for starting a business
  • Identify the advantages and commitments of running a business
  • Identify personal development needs (SWOT analysis)
  • Review skills
  • Understand how to develop a business idea
  • Review products and services
  • Business values and what that means
  • Feedback form

Week 2 – The Business Plan

7th May 2019

Elsa Caleb & Maria Stammers

Writing an Effective Business Plan

Choosing the correct legal status for your business:

  • Sole Trader
  • Partnership
  • Limited Partnership
  • Limited Company by Shares & Limited by Guarantee
  • Community Interest Company
  • Social Enterprise

MyLifeMix Business Wheel

Vision and Mission Statements

Feedback form

Week 3 – The Market & Market Research

14th May 2019

Elsa Caleb & Nina Risoli –

  • What is Market Research?
  • Understanding the market for your business
  • How to develop business contacts
  • How to build relationships with your customers
  • How do present your business?
  • How do you promote your business?
  • How do you manage your time?
  • Feedback form

Week 4 – Branding & Marketing Strategy

Elsa Caleb

  • Personal branding
  • Story board
  • Values
  • Marketing Strategy
  • The importance of having a Marketing Strategy
  • Feedback form


Week 5 – Understanding the Benefits of Social Media

4th June 2019

Elsa Caleb & Theo Ruby

  • What does social media offer your business
  • What channels are right for you?
  • Setting up accounts
  • Keeping a consistent tone and branding for your business
  • Social media post structure – Statement #tag CTA image
  • How to react to negative comments
  • Scheduling and time saving tips
  • Engagement
  • Feedback Form

Week 6 – Understanding Finance & HMRC

11th June 2019

Elsa Caleb & Sajid Syed

  • When do I have to register with HMRC?
  • How much will my National Insurance Contributions be and how will they be paid?
  • When and how do I pay my taxes?
  • What counts as a business expenses?
  • Can you explain how using things like my car for both work and personal uses works?
  • How much does it cost to have an accountant do my tax return for me?
  • Is there software you provide for your customers to enable them to keep records that make self-assessment easy?
  • Feedback form

Week 7 – Financial Responsibilities

18th June 2019

Elsa Caleb

  • Personal Survival Budget
  • Understanding income and expenditure
  • Setting Sales Targets
  • Completing a Sales Forecast
  • Competing a Cash-flow Forecast
  • Understanding profit and loss
  • Feedback form

Week 8 – Presentations

25th June 2019

  • Presentation
  • What’s next

Endorsements from past participants;

“The course layout was amazing I’ve learnt many things about my business and how to present myself.”- SS

“I now feel I am a much more confident woman and signing up the “My life Mix” programme has been one of the best decisions I have made.”- IL

“I came for a course to help me start my business, the course delivered much more than expected. Doing the weekly homework and implementing the advice literally made me ready to start. From Business Jungle I feel now in a peaceful and clear meadow.” – Karine Perret-Kermous

“Absolutely brilliant course in every way, I looked forward to coming to the course every week and I have learnt so much this has been a life changing experience for me. Thank you so much I feel confident to move on with my Business Plan after so many years.” – SG

“I really enjoyed the course. The trainer created a safe and comfortable atmosphere, an environment for learning. I enjoyed the content of the course, the practical activities, writing my learning journal.” – CQ

The event is finished.


Apr 30 2019


9:30 am - 2:30 pm


Portobello Business Centre.
383 Ladbroke Grove, 6 Canalside House, London, London W10 5AA United Kingdom
Portobello Business Centre


Portobello Business Centre


  • Theo Ruby
  • Elsa Caleb
    Elsa Caleb

    A business strategist with over 20 years of experience, Elsa assisted scores of entrepreneurs and start-ups with how to gain market traction, find funding, and expand growth possibilities. With a solid background as a Small Business Advisor to the Government, Elsa is a results-driven, dynamic, and resourceful professional with the expertise and a proven track record of helping business owners to reach new heights. Based on your unique needs and stage of the business cycle, she can help find bespoke solutions with in-depth analysis, securing grants, loans, sponsorship, marketing, forecasting as well as a business viability assessment. As an entrepreneur herself, she knows the uphill struggles and setbacks that many find deterring, but she aims to provide workable solutions to move past challenges. Through due diligence and incorporating sound strategies, Elsa has enabled businesses to exceed their projected sales forecast and maintain sustainability.

  • Maria Stammers
    Maria Stammers
    Senior Business Advisor at PBC

    Maria Stammers is the Senior Business Advisor at Portobello Business Centre, an award winning Enterprise Centre. Maria is a seasoned Business Advisor and Consultant with over 20 years’ experience of working with pre-start and existing businesses. She has helped over 4,000 businesses and has gained hands on knowledge of their challenges and how to resolve them. She takes an holistic approach to her work and is skilled in all areas of business to include financial, operational, marketing with a speciality in the creative industries.

    She was the London representative for Shell Live Wire, whilst in the post she mentored the winners of the London SLW for 5 years in a row. She developed and ran the first pilot project in the UK for DWP, designed specifically to support single parents who wanted to start their own business.
    She has been a board member of the IBA, Hackney Chamber of Commerce, Wandsworth Youth Enterprise Centre and has personally been responsible raising and running projects to the value of £400,000.

    Maria believes one should always have a dream to follow but advises

  • Nina Risoli
  • Sajid Syed