Fundamental Digital Skills – Shopify

This course is funded by RBKC’s Adult Learning Service (ALS) from GLA Adult Education Budget. 

Portobello Business Centre will provide Fundamental Digital Skills training that will assist residents wanting a better understanding of creating a website and digital platforms in general in order to promote themselves or their business venture. The skills gained would also be transferable to an employment setting. 

We will cover topics such as website building, search engine optimisation (SEO), and free online tools. In today’s digital-led world, it is imperative for budding entrepreneurs to fully embrace their digital potential and to have a good knowledge of the options available to them to take their business or their resumes to the next level.

The course is targeted at beginners and intermediate-level candidates and is open to residents of the Royal Borough of Kensington and Chelsea. Limited places are available to the surrounding boroughs, early registration is recommended to secure your place.

Please note that learners are required to attend the entire 3-day online workshop to make the most of the course. All sessions will be delivered via Zoom.

Agenda and topics:

Tuesday 7th June, 10am – 1pm

  • 10am – 11am: “Setting your learning goals for this course” – R. A. Williams
  • 11am – 1pm: “Make the most of free online tools (Mailchimp, Canva, Eventbrite, Google Business Profile, Survey Monkey)” – Emma Pearce

Wednesday 8th June, 10am – 12pm and 2pm – 4pm

  • 10am – 12pm: “Create your own Shopify website from scratch” – Marco Mattiello
  • 2pm – 4pm: “Create your own Shopify website from scratch” – Marco Mattiello

Thursday 9th June, 10am – 12pm and 2pm – 5pm

  • 10am – 12pm: “Create your own Shopify website from scratch” – Marco Mattiello
  • 2pm – 4pm: “Tips to make your website rank on the first page of Google (SEO)” – Mike Loomey
  • 4pm – 5pm: “Evaluate your learning and goals, next steps, and networking” – R. A. Williams

Each session will be recorded in order for all attendees to have the opportunity to watch it again later, except for the first and the last session with R. A. Williams. These two sessions will be delivered as ‘Zoom meetings’ and will provide learners with the chance to switch their video on to encourage interaction.

One-to-one support will also be available to the attendees after the course if needed (RBKC residents only).

Cost:

Attendance is FREE – this course is fully-funded by RBKC’s Adult Learning Service (ALS) from GLA Adult Education Budget at £250 per person. All registrants are encouraged to make a contribution of £10 (or £5 if claiming any form of benefits) to secure their place on the course and to help PBC run more courses in the future. Please click the Donation button below:

Registration:

If you would like to register for this training course, please send an email to PBC Marketing Communication Manager Marianna at marianna@pbc.co.uk. You will receive a reply with the enrolment form and with advice on how to fill it in. Please note that each learner will need to provide proof of eligibility for this course and to sign the enrolment form.

Once you submit your form and your place on the course is confirmed, the PBC team will send you all the details on how to join the webinars. You will also be provided with a Learner Handbook prior to the start of the course.

The event’s trainers and their area of expertise:

If you need additional information about the course or require assistance with the Zoom platform, please reach out to us at marianna@pbc.co.uk or on 020 7460 5056.

THIS COURSE IS PART OF THREE ‘FUNDAMENTAL DIGITAL SKILLS’ TRAINING COURSES DELIVERED BETWEEN APRIL AND JULY 2022 (2 ON WORDPRESS AND 1 ON SHOPIFY). EACH REGISTRANT CAN ONLY ATTEND ONE COURSE. THE TWO WORDPRESS COURSES ARE THE SAME.

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Hourly Schedule

Tuesday 7th June 2022

10am - 11am
Speakers:
R. A. Williams
11am - 1pm
Speakers:
Emma Pearce

Wednesday 8th June 2022

10am - 12pm
Speakers:
Marco Mattiello
2pm - 4pm
Speakers:
Marco Mattiello

Thursday 9th June 2022

10am - 12pm
Speakers:
Marco Mattiello
2pm - 4pm
Speakers:
Mike Loomey
4pm - 5pm
Speakers:
R. A. Williams
R. A. Williams
Emma Pearce
Emma Pearce
Emma has an excellent reputation as a speaker to SME business audiences on topics such as digital and traditional marketing, marketing planning, social media advertising, and GDPR. She is a member of the Chartered Institute of Marketing (CIM) and she has worked in commercial marketing positions since 1994, including jobs with global firms, as well as regional companies. Her career has taken her to London, overseas, and back to her home county of Sussex.
Marco Mattiello
Marco Mattiello
Shopify Website Expert
Mike Loomey
Mike Loomey
When I was made redundant from an "Accounts Office Manager" position in 1986, I vowed never to let that happen again and became self-employed. I teamed up with a friend, Graham Reece to run Stargazer Discos, a fledgling entertainment agency . Within a matter of months, using my managerial and promotional skills, the company had expanded from just one DJ on its "books" (Graham) to around 30. Shortly afterwards, Graham died unexpectedly, leaving me to run the company on my own. Most of our work came from recommendations but we attracted a huge quantity of enquiries from carefully worded, strategically placed ads in Yellow Pages. Eventually however Yellow Pages dominance of the advertising industry faded, to be replaced by the internet. Starting in around 2008, I became passionately interested in the process of on-line marketing or S.E.O. (Search Engine Optimisation). I took course after course and devoured any books and info I could find about the process. Having successfully applied various SEO strategies to my own very basic website, I took my digital skills to the next level by learning HTML, CSS, Dreamweaver and Photoshop.. Many friends and former DJ employees, were impressed with my designs and my ability to get high search engine ranking positions on Google. Several contracted me to design and optimise sites for them. This lead to more offers of work and 3 in 1 Web Design was born.

Date

Jun 07 - 09 2022

Location

Zoom Webinars/Meetings
Portobello Business Centre

Organizer

Portobello Business Centre
Website
http://pbc.co.uk