Fundamental Digital Skills – WordPress

This course is funded by RBKC’s Adult Learning Service (ALS) from GLA Adult Education Budget. 

Portobello Business Centre will provide Fundamental Digital Skills training that will assist residents wanting a better understanding of creating a website and digital platforms in general in order to promote themselves or their business venture. The skills gained would also be transferable to an employment setting. 

We will cover topics such as website building, search engine optimisation (SEO), and free online tools. In today’s digital-led world, it is imperative for budding entrepreneurs to fully embrace their digital potential and to have a good knowledge of the options available to them to take their business or their resumes to the next level.

The course is targeted at beginners and intermediate-level candidates and is open to residents of the Royal Borough of Kensington and Chelsea. Limited places are available to the surrounding boroughs, early registration is recommended to secure your place.

Please note that learners are required to attend the entire 3-day online workshop to make the most of the course. All sessions will be delivered via Zoom.

Agenda and topics:

Tuesday 12^th April, 10am – 1pm

• 10am – 11am: “Setting your learning goals for this course” – R. A. Williams
• 11am – 1pm: “Make the most of free online tools (Mailchimp, Eventbrite, Google Business Profile, Survey Monkey)” – Emma Pearce

Wednesday 13^th April, 10am – 12pm and 2pm – 4pm

• 10am – 12pm: “How to create a WordPress website and link it with your social media channels” – Julian Holden
• 2pm – 4pm: “How to create a WordPress website and link it with your social media channels” – Julian Holden

Thursday 14^th April, 10am – 12pm and 2pm – 5pm

• 10am – 12pm: “How to create a WordPress website and link it with your social media channels” – Julian Holden
• 2pm – 4pm: “Tips to make your website rank on the first page of Google (SEO)” – Mike Loomey
• 4pm – 5pm: “Evaluate your learning and goals, next steps, and networking” – R. A. Williams

Each session will be recorded in order for all attendees to have the opportunity to watch it again later, except for the first and the last session with R. A. Williams. These two sessions will be delivered as ‘Zoom meetings’ and will provide learners with the chance to switch their video on to encourage interaction.

One-to-one support will also be available to the attendees after the course if needed (RBKC residents only).

Cost:

Attendance is FREE – this course is fully-funded by RBKC’s Adult Learning Service (ALS) from GLA Adult Education Budget at £250 per person. All registrants are encouraged to make a contribution of £10 (or £5 if claiming any form of benefits) to secure their place on the course and to help PBC run more courses in the future. Please click the Donation button below:

Registration:

If you would like to register for this training course, please send an email to PBC Marketing Communication Manager Marianna at marianna@pbc.co.uk. You will receive a reply with the enrolment form and with advice on how to fill it in. Please note that each learner will need to provide proof of eligibility for this course and to sign the enrolment form.

Once you submit your form and your place on the course is confirmed, the PBC team will send you all the details on how to join the webinars. You will also be provided with a Learner Handbook prior to the start of the course.

The event’s trainers and their area of expertise:

• R. A. Williams: Business Coaching
• Emma Pearce: Marketing and Social Media Expert
• Julian Holden: WordPress and Digital Marketing Expert
• Mike Loomey: Search Engine Optimisation (SEO) Expert

If you need additional information about the course or require assistance with the Zoom platform, please reach out to us at marianna@pbc.co.uk or on 020 7460 5056.

THIS COURSE IS PART OF THREE ‘FUNDAMENTAL DIGITAL SKILLS’ TRAINING COURSES DELIVERED BETWEEN APRIL AND JULY 2022 (2 ON WORDPRESS AND 1 ON SHOPIFY). EACH REGISTRANT CAN ONLY ATTEND ONE COURSE. THE TWO WORDPRESS COURSES ARE THE SAME.